UNDERSTAND
Take a deep dive into the business, its market-facing perspective, identity, challenges and ambitions.
LINKERS FURNISHING · BANGALORE
LET'S MAKE
INSTAGRAM
WORK HARDER.
An organic social media direction built to make people discover, learn, engage and remember Linkers.
DISCOVERLEARNENGAGETRUST
12
POSTS / MONTH
5 + 7
CAROUSELS + REELS
01 — PLAN OF ACTION
A COLLABORATIVE, INSIGHT-DRIVEN APPROACH
We will understand Linkers from the inside out, then shape an organic social strategy around the brand's goals.
OPTIMISE
Strengthen the existing social media account and align it with Linkers' brand goals.
CREATE
Build a connected content theme using new content alongside Linkers' existing assets.
GROW ORGANICALLY
Bring genuine customers into the community through useful, relevant content — not bots.
SHOW PERSONALITY
Show Linkers' fun, vibrant side while consistently communicating new promotions.
02 — THE FOUNDATION
WHAT'S WORKING
PRODUCT VISIBILITY
Products and furnishing categories are being communicated visually.
STRONG VISUAL POTENTIAL
The category naturally lends itself to attractive imagery and video.
PRODUCT VARIETY
There are enough categories to create varied content.
REAL-WORLD ASSETS
Projects, showroom, installation and team activities can become content.
The ingredients are there.
We need to use them better.
03 — THE OPPORTUNITY
WHAT'S MISSING
MORE EDUCATION
Answer questions customers have before buying.
MORE REELS
Use short-form video more deliberately for discovery and reach.
MORE TRANSFORMATIONS
Show Before → Process → After.
MORE HUMAN CONTENT
Show the team, tailoring, measurement and installation.
MORE INTERACTION
Use polls, comparisons, questions and relatable design topics.
MORE SAVE-WORTHY CONTENT
Create guides and tips people can return to.
DON'T JUST SHOW PRODUCTS.
GIVE PEOPLE A REASON TO FOLLOW.
04 — THE CONTENT SHIFT
FROM PRODUCT POSTS TO USEFUL STORIES
TODAY
PRODUCT POST
versus
PROPOSED
QUESTIONINFORMATIONPRODUCTVISUAL RESULTENGAGEMENT
INSTEAD OF
“Blackout Curtains Available”
CREATE
“Sheer vs Blackout — Which One Should You Choose?”
PrivacyLightStylingRoom Type
Turn products into useful content.
05 — WHAT WE WILL IMPROVE
FIVE CLEAR OBJECTIVES
Every piece of content should move the brand toward one of these outcomes.
OBJECTIVE01
REACH
More Reels + Discoverable Content
Reach people beyond existing followers.
OBJECTIVE02
ENGAGEMENT
Questions + Polls + Interactive Content
Give people reasons to participate.
OBJECTIVE03
EDUCATION
Guides + Comparisons + Tips
Create content people save and share.
OBJECTIVE04
TRUST
Team + BTS + Projects + Testimonials
Show the people behind Linkers.
OBJECTIVE05
PRODUCT DISCOVERY
Products in Real Spaces
Show where and how products work.
06 — THE MONTHLY PLAN
NOT MORE POSTS. BETTER ONES.
The focus is not simply to post more. Each format will have a clear job.
CAROUSELS
INFORMATION + EDUCATION
GOAL: SAVE + SHARE
Help customers understand products.
Make it easier to compare options.
Support better furnishing decisions.
Create useful content people save and share.
REELS
REACH + ENGAGEMENT + BRAND AWARENESS
GOAL: DISCOVER + ENGAGE
Reach new audiences.
Showcase products and transformations.
Increase engagement.
Build familiarity with the brand.
5 CAROUSELS → MAKE PEOPLE SAVE7 REELS → MAKE PEOPLE DISCOVER & ENGAGE
07 — INFORMATION & EDUCATION
5 CAROUSELS
Carousels will answer common furnishing questions and position Linkers as a useful source of information.
Sheer vs Blackout Curtains — Which One Should You Choose?
5 Things to Consider Before Buying Curtains
Curtains vs Blinds — Which Is Right for Your Room?
How to Choose the Right Upholstery Fabric
5 Ways to Make Your Living Room Look More Premium
WHY? Educate → Build Trust → Earn Saves → Drive Enquiries
08 — REACH, ENGAGEMENT & BRAND AWARENESS
7 REELS
Reels will make the brand more discoverable and visually demonstrate the value of Linkers' products and services.
09 — WEEKLY CONTENT RHYTHM
A SIMPLE WEEKLY RHYTHM
The structure stays consistent. The topics change.
10 — COMPETITOR & CONTENT REFERENCES
WHAT'S WORKING FOR COMPETITORS
KANNASU
Premium visual storytelling
Design-led rooms, distinctive products and colour stories make the feed feel editorial.
WHAT LINKERS CAN LEARN
Use richer material detail and memorable room-led narratives.
FLOATING WALLS
Human-led education
People, practical questions and useful furnishing conversations make expertise approachable.
WHAT LINKERS CAN LEARN
Put people and clear answers at the centre of educational content.
NIRMALS FURNISHINGS
Product knowledge
Product stories, materials and expert-led episodes make the category easier to understand.
WHAT LINKERS CAN LEARN
Turn furnishing expertise into short, recognisable content series.
WE DON'T COPY.
WE ADAPT WHAT WORKS.
11 — TRANSFORMATION
SHOW THE DIFFERENCE
Drag to reveal how furnishing transforms a space.
↔
AFTERBEFORE12 — CUSTOMER JOURNEY
FROM SCROLL TO ENQUIRY
01
DISCOVER
Reels
02
LEARN
Carousels
03
ENGAGE
Stories + Interactive Content
04
TRUST
Projects + Team + Testimonials
05
ENQUIRE
Product + Service CTA
THE DIRECTION
SHOW LESS.
TELL MORE.
12 posts.
Clear purpose.
Consistent execution.
05
CAROUSELS · EDUCATION
07
REELS · REACH + ENGAGEMENT
The goal: grow Linkers organically, engage genuine customers and build lasting brand familiarity.